The Arnold 2025 trade show was more than just a meeting between sports enthusiasts and health professionals. It was a stage for innovations that will transform the fitness industry in the coming years. And among the highlights of this memorable edition, MetaLife officially launched the Reformer Advanced, a device that combines the essence of Pilates with the intensity of functional training.
In this article, you will find out everything that happened at Arnold 2025, understand why the event is so important for the sector and discover the differences in the equipment that is impacting the market.
What is Arnold and why is the event so important?
The Arnold Sports Festival South America is the largest multi-sport event for nutrition, health, well-being, fitness and business in Latin America. Held annually in São Paulo, the festival features hundreds of exhibitors, dozens of sports, competitions and an intense program of conferences and practical classes.
The event brings together a diverse audience: health professionals, fitness industry entrepreneurs, athletes, physical educators, physiotherapists and those passionate about an active lifestyle. In 2025, the fair will feature more than 21 sports, including martial arts, strength tests, breaking and, of course, Pilates.
In addition to the trade fair, Arnold offers unique networking opportunities, access to market trends and product launches that drive the health and wellness economy. And it was in this environment that MetaLife introduced the Reformer Advanced to Brazil , equipment that represents innovation and versatility for the new era of Pilates Fitness.
Highlights of Metalife’s participation in Arnold 2025
During the three days of the event, the MetaLife stand received hundreds of visitors who were able to watch and participate in demonstration classes led by brand ambassadors, such as physiotherapist Ana Paula Soares. Qualified professionals accompanied each session, offering technical guidance and explaining the unique features of the equipment.
The demonstrations not only showcased the versatility of the new apparatus, but also allowed participants to experience the power of Pilates Fitness safely and accurately.
The reactions were extremely positive, with many professionals highlighting the performance, fluidity of the movements and the potential for application of the Reformer Advanced in different contexts and scenarios, from Pilates studios to gyms.
Reformer Advanced: main innovations of the new equipment
Design, technology and differences
Designed to meet both the principles of classical Pilates and the demands of modern functional training, the Reformer Advanced is a landmark in design and functionality. That’s why it was highlighted among the fitness trends and innovations presented at Arnold .
Among the differences, the following stand out:
- Optimized storage: “Low Reformer” mode allows for stacking and vertical storage, ideal for gyms and pilates studios with limited space.
- Easy mobility: equipped with wheels for easy movement.
- Versatile use: ideal for both rehabilitation and intense training, with precise adjustments for different student profiles.
- High-end components: includes 4 pulleys, 5 springs (4 red and 1 blue), 1 abdominal strap, foot and ankle straps, spring bar with integrated stop and headboard with tilt adjustment.
- Compact dimensions: at just 14 cm high in “low” mode and 2.66 m long, it is compact without losing robustness.
Weighing 57.5 kg and with a sturdy structure, the Reformer Advanced was designed to be durable and adaptable. It is compatible with accessories such as a box, extension platform, jumping boards, hanGo and Torino reformer, which further expands the training possibilities.
Audience reactions and demonstrations
During the fair, visitors had the opportunity to experience the equipment in action, first-hand, with demonstrations. The audience present at Arnold 2025 was able to test the challenges of Pilates Fitness with the support of MetaLife ambassadors, who explained the intensity adjustments, exercise variations and the focus on fast results of the equipment.
It was possible to confirm the stability and comfort of the equipment, the versatility of the exercises with accessories such as handles and the fluidity of the movements, even in more demanding workouts. Many saw the Reformer Advanced as a clear response to the growing demand for more dynamic workouts, without giving up the control and precision characteristic of the original method.
This MetaLife launch adds to the brand’s equipment catalog , reinforcing our commitment to developing innovative equipment – and solutions – for the Pilates market, always valuing quality and safety for students and instructors.
